Jesus sells.

Forget Nike, the Gap and the usual brand names. At this weekend's Inland Northwest Festival 2002, the fashions centered on God.

The T-shirts people wore on Saturday expressed the same themes preached during the three-day event:

"Jesus Freak."

"I get down, He lifts me up."

"Got God?"

Besides Elvis, the Beatles and maybe Santa Claus, few have received the fervent marketing that Christians have given God in recent years.

Jesus, God the Father and even the Holy Spirit have found themselves on hats, mugs and bumper stickers.

SpiritualWear, a company that specializes in God products, sells T-shirts specifically for Christians who hunt, fish and love the outdoors.

The "What Would Jesus Do" line of products even offers golf balls and tees with the popular WWJD acronym.

"It just expresses my love for Christ," said Dave Barry of Spokane, who proudly showed off his faith at Albi Stadium on Saturday. His gray T-shirt not only proclaimed the name "Jesus," but also the words "USA, In God We Trust" directly under the American flag.

Barry, a truck driver, sometimes wears the shirt when he's working, he said. Some people don't like it, he said, but most are really open to hearing him talk about his relationship with God.

On Saturday, during the festival's extreme games, hundreds huddled around a booth that sold T-shirts and other items with religious themes.

For under $5, you could get a necklace made of colorful, plastic fish or a shiny metal cross.

For less than $2, you could buy a tie-dyed cross or a flashlight that says, "Jesus is the light and the way."

Even more affordable are the ceramic angel pins, the key chains that say, "Smile, Jesus Loves You," and, of course, the bracelets.

Millions of WWJD bracelets have been sold since 1996, according to the WWJD company. They've become so popular that Christian Supply on Spokane's East Francis Avenue has been out of WWJD bands for the past few weeks, said Lois Slater, a longtime employee.

The bracelets have a protocol: If someone asks about one, the wearer is supposed to offer it as a gift to help spread the message.

But now, even WWJD has some competition. At the festival, vendors offered bracelets with other acronyms.

FROG: Fervently Rely on God.

PUSH: Pray Until Something Happens.

ASAP: Always Say a Prayer.

"It's neat to see the kids come forward and say, `I'm a Christian,"' said Debi Acker of People for Christ Ministry, the group selling the Christian jewelry.

Acker, who's also a middle-school teacher, has seen more youths in recent years who buy and wear products that profess their faith. "The kids are getting bolder," she said.

Earlier in the day, during "Saturday Morning with Bibleman," a handful of children arrived dressed up just like the superhero, complete with mask, cape and sword.

Christian Supply, which sells the mask and cape for less than $10 and the sword for an additional $9.99, has also seen an increase in Bible sales and Christian music CDs thanks to Festival 2002.

"It's a way for people to express their faith," Slater said. "It brings an awareness to the Gospel."

To promote God to younger audiences, the Billy Graham Evangelistic Association plans to pass out more than 10,000 computer CDs during the festival. The CD, which looks like a backstage pass worn around the neck, can be popped into the computer to show a video of Christian pop and rock artists including Jars of Clay and Audio Adrenaline playing music and explaining the Gospel.

"Hopefully, this is about more than just wearing Jesus," said Kevin Hendricks, who works for the association. "Hopefully, it's part of their lives."