In 2003, the trend might end, simply because there were few teams bad enough in 2002 to make a shocking upward move. Twenty-four of the 32 were 7-9 or better and the eight that weren't don't seem equipped to win now -- not even Dallas or Detroit, where new coaches Bill Parcells and Steve Mariucci are proven winners.

Associated Press A healthy Kurt Warner holds the key for the St. Louis Rams, who hope to regain their footing as a Super Bowl contender.

Since the Pittsburgh Steelers' run of four titles in six years ended with a Super Bowl victory after the 1979 season, only three teams have won back-to-back titles: San Francisco in 1988-89; Dallas in 1992-93; and Denver in 1997-98, John Elway's last two seasons.

The primary reason? Salary-cap engendered parity that ensures that only teams with weak or meddling owners have no chance -- Arizona, Cincinnati, and, more recently, Dallas and Washington.

In the past five years, nine different teams have made the Super Bowl. The Rams were the only repeaters, winning the title after the '99 season and losing in 2001 to New England. Despite a 7-9 season last year, they're one of the favorites again with two-time MVP Kurt Warner recovered from his injuries.

‘‘I don't see any reason why we won't get right back to where we belong,'' coach Mike Martz says. ‘‘Kurt's healthy and I think we've readjusted the offensive line to make sure he stays that way.''

Still, a lot depends on the injury gods and the bounces in a league that every year approaches the sort of parity late commissioner Pete Rozelle always dreamed of. Last season, a quarter of the 256 regular-season games were decided by three points or fewer, and there were a record 25 overtime games.

Even the teams that have little chance to win are worth watching.

Dallas, 5-11 the last three seasons, is back in the spotlight.

First the Cowboys hired the 62-year-old Parcells after owner Jerry Jones finally conceded his way wasn't working. Then they divested themselves of Emmitt Smith, who broke the NFL's career rushing record last season -- he landed in Arizona and will return to Texas Stadium wearing red on Oct. 5, perhaps in a game featuring two winless teams.

Don't look for much from Dallas this season; Parcells hasn't made the playoffs in his first season with a new team. But he won two Super Bowls with the Giants, went to a Super Bowl with the Patriots and an AFC title game with the Jets.

‘‘I'm not under any illusion about this team at all,'' Parcells said after a month of training camp. ‘‘We have a very difficult schedule, the hardest in the league. We've got some hard decisions to make.''

Mariucci, fired by San Francisco despite four playoff appearances in six seasons there, takes over a Detroit team that was 5-27 in two years under Marty Mornhinweg. He has a young quarterback in Joey Harrington and young wide receiver in Charles Rogers but not much else.

‘‘We'll get better, but it will take a while,'' Mariucci says.

The other new coaches are Marvin Lewis (for Dick LeBeau) in Cincinnati; Jack Del Rio (for Tom Coughlin) in Jacksonville; and Dennis Erickson in San Francisco. Only Erickson, who had a 31-33 record with Seattle from 1995-98 has a real chance to win now after he took over Mariucci's playoff team.

This also marks the final season for Art Modell after 42 years as owner of the Cleveland Browns/Baltimore Ravens. Modell, who bought the Browns in 1961 and moved them to Baltimore after the 1995 season, will turn the team over to Steve Bisciotti, who will become the majority owner.

Lewis, one of the league's top defensive coordinators for the past half-decade, is in an interesting spot.

After intense off-season pressure for more minorities in coaching positions, he becomes the third current black coach -- there never have been more than three at one time.

He also has more control than any Bengals coach other than Paul Brown or Forrest Gregg. He will build around a core of young players that includes quarterback Carson Palmer, the Heisman Trophy winner and first overall pick in the draft, although Jon Kitna will start the season.

For the contenders, a lot depends on the breaks of the game -- literally.

Atlanta, 9-6-1 last year, suffered a major setback early when third-year quarterback Michael Vick broke his leg in an exhibition game and will miss at least the first four regularseason games.

The Eagles are the only team with a new stadium. They move into Lincoln Financial Field, across the street from the Vet, unanimously conceded as the NFL's worst for more than a decade.

Green Bay is opening a redone Lambeau Field, but it's still Lambeau (for now) and still at the same spot. And Chicago, which played last season in downstate Champaign, will open the renovated Soldier Field on a Monday night -- against the Packers.

As for new players, the biggest off-season flurry was Washington's raid on the New York Jets.

The Redskins, who have spent freely with little to show for it since Daniel Snyder bought the team in 1999, signed wide receiver Laveranues Coles, guard Randy Thomas, return man Chad Morton and kicker John Hall from New York.

Other free agents of note to move were defensive end Hugh Douglas from Philadelphia to Jacksonville; quarterback Jake Plummer from Arizona to Denver; Cardinals wide receivers David Boston and Frank Sanders to the Chargers and Ravens, respectively; and veteran return man Brian Mitchell from the Eagles to the Giants.

One reason to like the Rams this year is that their non-division games are against the NFC and AFC North, two of the league's weakest divisions -- on paper. Two other NFC favorites, the Giants and Eagles of the NFC East, play the NFC South and AFC East, two of the strongest.

‘‘Yes,'' a smiling Martz says. ‘‘That is very much in our favor.''