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Warner agrees to share its music videos on YouTube -- is Loony Tunes the right word for this?
Word comes today that Warner Music Group Corp. has formalized a settlement with Google, who manages YouTube, to permit copy protected music-video back on the popular video site.
The content in question are hundreds of Warner music videos that were pulled during a nine-month licensing dispute.
The agreement, announced Tuesday, gives Warner Music the right to sell ads running alongside its videos and keep the bulk of the revenue.
That could address one of the music company's biggest complaints about YouTube: that the ads that currently run on the site do not generate sufficient revenue for Warner.
Warner withdrew permission for YouTube to use its videos in December, when the two sides failed to reach a licensing agreement.
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Tom Sowa is staff writer for The Spokesman-Review, covering technology for the business desk.