Marketing gone amok

It’s marketing that pushes the bounds of good taste, but you’ve got to admire the execution. The Godsend Institute fertility clinic’s web site looks legit. It even has a dot org address. But it’s really a stunt to promote the Robert DeNiro movie "Godsend." DeNiro plays a doctor who convinces a grieving couple he can return their dead son to them through cloning.

But what about this petition to stop the Godsend Institute? Is is a real petition by someone who was duped by the Godsend web site? Or was it, too, posted by the movie publicists?

Well, I guess they got their free publicity from this blog.