Gobbledygook of the week
Regular readers of this blog know I share the best and worst of the advertising hype that crosses my desk in the newsroom. The following sentence, from a press release, manages to squeeze in the buzzwords of the day while squeezing out any possible meaning:
"By integrating secure messaging with existing information systems, BLANK AGENCY positions itself at the forefront of an increasing trend among healthcare organizations to leverage secure messaging to integrate information flows and produce tangible benefits in health care quality, affordability and outcomes."
Hunh?
Posted by Carla :: 05:19 PM Oct 15

