• Median age of 44; three out of ten (31%) are under the age of 35.
• Well educated; two-thirds (66%) have attended college, and three of ten (31%) are college graduates.
• Median household income among adults of $37,900; three of ten adults (31%) live in a househld where the annual income is $50,000 or more.
• Employed adults. Almost two-thirds (64%) are employed, with 55 percent working full-time and 9 percent employed part-time. over half of all women (56%) are employed; more than four of ten (44%) are employed full-time.
• Twice as many hold white collar jobs (42%) as have service/blue collar jobs (20%). Two of ten (21%) are retired; the rest are military personnel, homemakers or others not in the labor force.
• Mostly married; six of ten (59%) are currently married. The rest are evenly divided between those previously married (widowed, divorced or separated) and singles who have never married. almost four of ten adults (37%) have children under the age of 18 living at home.
• Home owners; about three-fourths of adults (73%) own their homes, and almost eight of ten (77%) live in single family houses.

The Spokesman-Review's distribution area in Spokane County is commonly referred to as the Metro-Statistical Area, or MSA.

Spokane County has approximately 419,900 residents and a household count of 165,500. Spokane is recognized as the financial and economic center of the Inland Northwest and as a county seat, serves as a hub for business, retail and financial services. Spokane provides health care to the entire Inland Northwest.

Top 10 Regional lifestyle characteristics:

• Enjoy Snow Skiing (frequently)
• Enjoy Camping and Hiking
• Own Recreational Vehicles
• Enjoy Hunting and Shooting
• Enjoy Boating and Sailing
• Enjoy Horseback Riding
• Own Motorcycles
• Fishing (frequently)
• Own a Cat
• Vegetable Gardening.