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Impact
involves the promotion planning element of placing a business
in the minds of the consumer in such a way that turns them
into loyal customers. This is called "Positioning"
POSITIONING
IS ALL ABOUT PRESENTATION OF THE MESSAGE. PRESENTATION OF
THE MESSAGE IS ALL ABOUT INFLUENCING CONSUMERS' PURCHASING
DECISIONS.
The
infamous "Four A's of Advertising" serves as a guide
to developing effective advertising message presentation:
• Attention - Get
noticed
• Awareness - Be
remembered
• Attitude - Develop
a positive attitude toward your brand in the mind of the consumer
• Action - Motivate
the consumer to act
We
are confident that our medium can deliver more impact than
any other medium or combination of media in this market.
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Frequency
